Day: January 24, 2024

The 2024 outlook for tech sales and sales networking

Seems every new years since covid has had us all sighing a collective ‘Whew!’ when we make it to that next year. Personally, I have very high hopes for 2024. 

  • The economy is solid
  • We avoided a recession
  • Economic fundamentals are pointing up
  • Economic metrics are strong

We should all be able to do well in 2024. Lets make it happen!

In events, instead of a guest speaker, I’m leading my own event in February. I have been studying the ‘Hero’s journey’ as a customer-centric methodology since 2021. I’m bringing this knowledge to the CTSP meetup next month.

Every customer facing company, and internal operations team uses the Hero’s Journey to maintain a customer centric solutions mindset.

Our February event will show you how to develop this story / movie narrative and be the “Obi-Wan” to your “Luke Skywalker” customer, making them the hero.

We’ll walk you through this process, teaching you how to guide your customer:

1. Your client is the hero; the hero has a problem.
2. You are their guide to a solution.
3. You unveil a plan, the Executive Pitch, the actions required to resolve the problem.
4. The solution is implemented.
5. Success or Failure?

wallup.net

AGENDA:

5:30 to 6:00 Networking / Pizza
6:00: Introductions around the room and Icebreaker (15 minutes)
6:15: Feature Presentation
7:00: Conclusion, final thoughts, Wrap-up, additional networking.

Movie Examples Showing the Hero’s Journey

  • 1. The Lord of the Rings Trilogy (2001-2003)
  • 2. Star Wars (1977)
  • 3. Black Panther (2018)
  • 4. Airplane! (1980)
  • 5. The Matrix (1999)
  • 6. The Lion King (1994)
  • 7. Avatar (2009)
  • 8. Hacksaw Ridge (2016)

Other notable tech networking events and other resources I recently discovered:

Another group that has come to my attention in 2023 is the Media Tech Collective. They’re having a 2024 kickoff Thursday night, January 25th. Register here: https://www.mediatechcollective.com/2024-industry-kickoff-